Career and Technical Education

Marketing Education

Marketing students in Louisiana are entering a complex global economy in which they must be able to participate fully and eff ectively. Developing critical-thinking skills is essential for the student to be an involved and productive member of society. The economy in Louisiana is as diverse and technologydriven as the national economy. The Marketing Education curriculum is designed to prepare students to face the challenges of today’s world by becoming lifelong learners. The Marketing Education curriculum is designed to prepare students to study marketing for personal use and career exploration and for developing advancement management and entrepreneurial skills. Many students take advantage of the cooperative programs that provide paid, work-based learning in marketing-related jobs.

The Career Clusters and Areas of Concentration in the Marketing program are as follows:

Cluster Concentration
Marketing, Sales and Service Clothing and Textiles
Entrepreneurship
Marketing and Sales Management

Industry-Based Certifications

  • Customer Service